User experience – profit from simplicity

User experience services from AMAS Usability and accessibility are not luxuries for your website – they are essential. If your customers can’t use your online channels, something is seriously wrong.

Our accessibility and usability testing services help you to create a better user experience – for better results. AMAS deploys a suite of sophisticated techniques to identify obstacles and find ways to improve the user experience.

These services include:

User testing, including picture-in-picture video data capture and expert evaluation
Traffic analysis to pinpoint main fall-off points in the transaction process
Online and offline surveys of target audiences to establish users’ priority tasks and pinpoint existing site problems
Web accessibility testing
Information architecture workshops as part of the site development process

We offer a turnkey solution, including customer persona recruitment for user testing, and pre-testing site audits using the AMAS eBusiness Audit.

AMAS Director Fiachra Ó Marcaigh is chairman of the Irish Internet Association’s User Experience Working Group, which comprises leading experts and practitioners from the areas of usability, accessibility and web design.

Contact AMAS today to learn more about our user experience services.