7. Social media
New milestones have been reached for the numbers of Facebook and LinkedIn account holders in Ireland. Facebook has passed the two million mark, gaining approximately 120,000 new accounts over the past six months.
While the rate of new accounts being established is slowing down, Facebook has critical mass in Ireland, building up its presence from a lowly 400,000 accounts less than three years ago. Three quarters of Irish Facebook account holders who specify an age declare that they are under 35.
LinkedIn has shown a growth spurt over the past six months, gaining 120,000 accounts to bring the Irish total to 591,000. LinkedIn members are less inclined to reveal their age compared with Facebookâs.
The number of actual users of both social media sites may be far less than the number of account holders, as some users have duplicate accounts and many accounts are dormant.
Source: Facebook; LinkedIn
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