9. Search Marketing

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Usage of search engines. Source: Amarách survey for the Search Marketing World Conference in April 2008. Sample of 526 respondents.

When was the last time you used the phone book for a company’s telephone number? Search engines, particularly Google, have changed everyday behaviour such as looking for phone numbers.

New research from Amárach offers insights into current search behaviour among Irish internet users. Unsurprisingly, Google dominates with usage levels of 96%, leaving Yahoo and MSN far behind. Google Ireland is used in 67% of searches, compared with 23% for Google.com

What are internet users searching for? It varies from topics of interest (83%) to workrelated content (43%), prices (43%) and hobbies (37%).

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