10. Online Shopping

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Percentage of online shoppers who have made a complaint. Source: National Consumer Agency, 2007 Consumer Market Research conducted by Amárach. Sample of 340 interviews.

The online shopping experience is an overwhelmingly positive one, according to new research from the National Consumer Agency. Of consumers who have shopped online 87% have never had cause for complaint.

Even if they have, robust EU legislation is on their side. It offers more protection for consumers in online transactions than in conventional face-to-face transactions.

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