5. Top Google movers

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Top Gaining Queries. Source: Google Zeitgeist Around The World

Last-minute shopping trips and traditional baking were increasingly on the minds of Irish surfers in December 2007, according to recent figures from search engine Google.

The phrase “flights to new york” topped the online search engine’s Irish gaining queries that month, closely followed by “Christmas cake”.

Paying for such frivolities probably accounts for the third most popular – “paddy power” – while other regularly-searched items include “broadband ireland” and “pregnancy” and “driving test” also crop up.

“Gaining queries” are those keywords whose popularity has increased the most in comparison with the previous month.

Back to contents of State of the Net issue 8