4. Online advertising
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Irish online advertising is lagging far behind the UK, according to a recent report by iReach.ie. Online advertising still only accounts for an estimated 2.5% of media spend budgets – less than a quarter of the figure in the UK.
- Online ad graph. Source: iReach.ie: ‘Study of Online Advertising in Ireland’
The internet research firm estimated the total 2007 online advertising spend in Ireland at €35 million, but expects that figure to grow to €55 million this year.
That would represent 3.6% of the expected €1.5 billion spend.
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