4. Online Advertising

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Online advertising. Source: Global Entertainment and Media Outlook 2007-2011, PWC

Online advertising is considered a sell-out in the run up to Christmas, with no available inventory on the main Irish commercial websites.

Online advertising in Ireland is playing a game of serious catch-up, with some agencies seeing growth levels of over 100% on last year.

The forecasts point to online taking a larger share of the advertising cake. PricewaterhouseCoopers puts the value of online advertising in Ireland at $65 million this year, a 27% increase on last year and a steady upward rise through to 2011.

In the UK, Europe’s largest online advertising marketplace, strong growth levels are also anticipated but the rate of year-on-year increases is expected to taper off.

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