6. Online Shopping

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Online Shopping. Source: CSO, Information Society and Communications 2006

Over 700,000 people bought goods or services online in 2006, a 22% increase on the previous year. Our online shopping habits mirror those of other countries, with travel and accommodation topping the list, followed by event tickets.

Across all categories there appears to be growing consumer confidence in buying online. Choice, value and convenience are the main drivers.

Online shopping experiences tend to be good. Some 92% of consumers say they had no problems with purchasing online in the previous 12 months.

Back to contents of State of the Net issue 4