4. Consumers and the Web

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Internet access by age. Source: EuroStat, 2006

Irish young people’s Web use is behind the European average and the habits of their counterparts in the UK.

Surprisingly, demographic data on Web use across the EU shows that it is the 16- to 24-year-old group which is most out of sync with European usage patterns.

Among 25-54s and the 55-plus group, Ireland is behind the average but the gap is not as wide as it is among younger people.

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