11. JNIR selects AMAS/B&A for research

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AMAS and Behaviour & Attitudes have been selected to conduct the definitive research on online audiences in Ireland.

The Joint National Internet Research (JNIR) represents leading online brands, advertisers and agencies and seeks to:

Create a common currency for audience measurement, which will allow advertisers to spend online with confidence

Boost credibility for online advertising

Allow members to earn more advertising revenue

Equivalents to JNIR in other media sectors include JNLR for radio and JNRS for newspapers and magazines. The absence of authoritative research for online has been seen as a barrier to online advertising gaining a higher share of advertising spend.

Following a competitive tender process, a joint bid by leading market research company Behaviour & Attitudes and AMAS was selected by JNIR. Behaviour & Attitudes will conduct the offline research, with AMAS conducting online research.

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