8. IIA: Business blogging guide

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Blogging provides reputational, customer service and other benefits to Irish businesses, according to a new guide produced by the Irish Internet Association’s Social Media Working Group. Join the Conversation – the Guide to Blogging for Business details the business case for establishing a blog. It includes sections which explain the fundamentals of blogging, investigating why businesses are adding blogging to their communications and marketing strategies. The guide also analyses the results from a survey of Irish business bloggers about their motivations, objectives and how they measure effectiveness. There is also advice on managing blogging resources, comments and content as well as numerous links to

further information and recommended resources. “For countless organisations, accustomed to being in control of what their customers read about them, this presents a new communication challenge. Organisations that have seen the greatest success are those like Dell that have realised that consumers will continue to express their satisfaction or frustration with brands online”, the guide states. IIA members can download the guide from www.iia.ie/smwg. The IIA is holding a one-day seminar on social media tools on 17 June next in Dublin . More details on www.iia.ie.

Back to contents of State of the Net issue 13