9. eBusiness applications

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Use of eBusiness applications. Source: ComReg SME & Corporate ICT Research conducted by Millward Brown IMS, 2008. Sample of 524 SMEs and 50 Corporates

More sophisticated eBusiness applications, such as video/web conferencing, eLearning and accepting online customer orders, are more likely to be used by larger companies than SMEs.

New ComReg research shows little difference between large and small businesses in terms of email use, which ranks as the top eBusiness application and which has virtual saturation point among Irish businesses.

For the next three most popular applicaitons – online banking, placing online orders and buying travel – larger businesses are ahead.  But it among those applications which are more require investment, like online ordering or eLearning, that the divergence between smaller and larger companies is evident.

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