2. Online Shopping

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Online Shopping. Source: Deloitte survey, 2008. Sample of 672 individuals

Irish shopaholics will be more restrained this Christmas but the Internet will play a more powerful role, particularly as a tool to compare prices, products and stores.

More choice and the wish to avoid crowded stores in the run-up to Christmas are the main reasons Irish consumers shop online, according to Deloitte’s annual Christmas spending survey.

The most popular shopping sites are the prominent, pure-play online retailers such as eBay and Amazon which seem to be more popular among Irish consumers than their European counterparts.

Music, books, DVDs and videos dominate the online shopping lists for the festive season.

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