7. Internet Power Users

Back to contents of State of the Net issue 10

Internet Power Users. Source: TGI Ireland. Republic of Ireland TGI database based on 2,829 respondents

What’s the profile of a typical “power user” of the Internet in Ireland? Data from TGI Ireland enables us to draw the picture – the power user is more likely to be young, male, with more disposable income and
a penchant for holidaying.

TGI defines the “heaviest users” as the top 20% of users based on their internet consumption. In the sample group of 262 respondents, representing 328,000 people in Ireland:

• 57% are male
• Over half are aged 15-34
• 56% work full-time
• Over 60% are ABC1
• Family income is 25% higher than average

They are twice as likely to have taken at least five holidays last year, and people aged 15-24 are 44% more likely than the average adult to be in this power user group.

Back to contents of State of the Net issue 10