Google has unveiled its new “Google Analytics App Gallery”. It describes it as a showcase for “applications that extend Google Analytics in new and exciting ways.
“They are solutions that help analysts, marketers, IT teams, and executives get more out of Google Analytics.”
Like other app stores, developers can submit their work to the App Gallery, and its initial offering of 32 apps includes:
- “Excellent Analytics”, which lets you work with your Analytics data in an Excel spreadsheet
- The “Analyticator”, which automatically implements Google Analytics across an entire WordPress site
- “Analytics App”, for Google Analytics on the iPad
- “EmbeddedCharts”, to create highly customised charts against your Google Analytics data and embed them into your site to share with the world
The apps are available in 12 categories, from business intelligence and campaign management to eCommerce and email marketing.
Google AdWords reports
Some businesses use Google AdWords to drive traffic to their websites, and metrics from Google Analytics to understand how that traffic is performing. Google has also announced that over the coming weeks it will be making a new set of AdWords reports available in Google Analytics.
These reports expand significantly on the reports you currently see in your AdWords dashboard. For example, you can break down AdWords traffic by actual search query, match type, distribution network, and other attributes.
Check out this video for a quick overview of what the new reports can do…
Google Analytics tags get faster
Google also announced today that a new, faster Google Analytics page tag format has “come out of beta”. The bottom line is that the new tracking snippets should run faster on your website.
Google has provided an online guide for webmasters who want to migrate to the new code.
To get a bit technical, for those still using the old urchin.js snippet the new code goes near the top of the HTML file, just before the </head> tag. This may also increase the chances of tracking users who leave a page before the HTML is fully loaded.
