One year on, the "Best Job in the World" social media marketing campaign is still making the news and promoting Queensland. A TV series arising from it is about to go on air and the team behind it is working on another major campaign. The campaign has transformed the Queensland tourism industry and set a new benchmark for viral marketing campaigns using ...
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Journalism in the Internet era is about collaborating with users and about expanding the channels, not hiding content behind paywalls. So said senior Guardian executive Meg Pickard in an address today to Internet World in London. The Guardian's digital strategy differs sharply from other traditional media organisations in Ireland and elsewhere, led by Rupert Murdoch's decision to start charging for online access ...
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Independent News and Media has taken a commercial gamble by introducing a paywall to access content on the websites of its regional titles. From this week, online readers of the websites of Independent titles around the country – from the Kerryman to the Fingal Independent – are being told about the changes. In each case, a letter was posted ...
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The Irish Times is denying that it’s erecting a paywall around its newspaper content on IrishTimes.com. On foot of a blog post that we published last week in advance of the launch of the ePaper version. The Irish Times says: For the purpose of clarity please note that we are not erecting a paywall around newspaper content. The content ...
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The Irish Times is about to erect a paywall around its newspaper content and in the process may make it more difficult (or even impossible) for online readers to access free newspaper content. This development comes less than two years after the newspaper dropped the previous subscription paywall and gave free access to its newspaper content. From next Thursday, visitors ...
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