Email marketing is withstanding the hype about social media campaigns on sites like Facebook and continues to deliver sales and other hard benefits to businesses. That was one of the themes from yesterday’s email marketing seminar organised by Experian which was addressed AMAS Managing Director Aileen O’Toole and two senior executives from Experian. Its CheetahMail division acts for brands such as ...
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One year on, the "Best Job in the World" social media marketing campaign is still making the news and promoting Queensland. A TV series arising from it is about to go on air and the team behind it is working on another major campaign. The campaign has transformed the Queensland tourism industry and set a new benchmark for viral marketing campaigns using ...
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LinkedIn has just rolled out a new "Follow Company" feature that lets its members keep track of key developments at companies in which they are interested. On the surface it's a small change, but the feature could have major implications for LinkedIn's individual users and companies. Nearly a million companies already have their company profiles on the professional networking site, and as ...
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Focus on the content, not the traffic. That was one of the key messages from Jane Nicholson in her presentation at Internet World 2010. Nicholson helped run the phenomenally successful “The Best Job in the World” campaign for Tourism Queensland. The figures speak for themselves - estimated publicity value of AUS$400 million, including a BBC programme about the campaign and a ...
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Journalism in the Internet era is about collaborating with users and about expanding the channels, not hiding content behind paywalls. So said senior Guardian executive Meg Pickard in an address today to Internet World in London. The Guardian's digital strategy differs sharply from other traditional media organisations in Ireland and elsewhere, led by Rupert Murdoch's decision to start charging for online access ...
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