Two new features have been recently added to Google Webmaster Tools – “Fetch as Googlebot” and “Malware details”, both of which are still in testing. Fetch as Googlebot allows you to see what a Googlebot sees when crawling your site and Malware details crawls your site looking for any malware or malicious code. Fetch as Googlebot With this new feature you can submit ...
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Online marketing and communications are very important in the business development cycle of legal, accounting and other professional services firms, according to AMAS Managing Director Aileen O’Toole. Addressing the Irish chapter of the Professional Marketing Forum, she also said that the Internet is having a significant impact on corporate and individual reputations. The Professional Marketing Forum is a 5,000-strong network of marketing ...
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Newspapers and other businesses often use URL shortening services such as TinyURL and bit.ly. On the surface it seems a no-brainer: the print versions of these web addresses are much shorter. They won't wrap onto the next line of text (or add stray hyphens to the address through automatic hyphenation). Printing a URL like this: http://tinyurl.com/55mp6b takes up far less space than printing one ...
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Microsoft’s has relaunched its search engine (formerly Microsoft Live) as Bing (www.bing.com) and put a marketing budget estimated at $80 - $100 million behind it. And it doesn’t stop there – Microsoft head Steve Ballmer says he will put 5% to 10% of Microsoft’s operating income over the next five years into search. That could be $5 to $11 billion, depending ...
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It’s not a simple decision. Ultimately, deciding who looks after search engine optimisation (SEO) and PPC campaigns comes down to the individual, their knowledge and their willingness to continuously refresh their skills. Some of the best people involved in search marketing are self-taught. They’ve invested in going to conferences, they read the books and blogs and chip into the discussion ...
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