An overwhelming majority of Irish internet users will not pay for online content and are increasingly choosing to access free content from both traditional and new publishers, according to new research published in the State of the Net quarterly bulletin. As some traditional publishers seek to put content behind “paywalls” in an attempt to stem the losses from their online operations, ...
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A new report by O2 on the SME market highlights the growing use by Ireland's small and medium enterprises of social media such as Facebook, Twitter and LinkedIn. O2's Ideas Room commissioned Behaviour & Attitudes to survey more than 300 owners and director-level executives of SMEs (organisations employing between one and 250 people). Among its key findings in relation to social media ...
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Google has only developed 3% to 4% of the potential of Internet search. Daft.ie staff are incentivised with real time bonuses. Facebook hires job candidates who have done their homework and have the guts to challenge some of its thinking. Jolt is investing in community managers to manage the conversations and online interactions about its games. These, and other, ...
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Getting value from the Internet is the main theme of the Spring 2010 edition of State of the Net. Interest among Irish businesses in the Internet has never been greater - as a new sales channel, as a way to cut costs or improve customer service or simply as a highly effective marketing and communications platform. But many internet projects fail to ...
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Download the Spring 2010 edition (PDF, 2,249 KB) Read the press release on the AMAS website Getting value from the Internet is the theme of the Spring edition of State of the Net. It also covers trends in catch-up TV, digital advertising and eCommerce. If you want to reuse the graphs you should reproduce the graph in full and ensure that the AMAS ...
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