The explosive growth of smartphones and tablets in Ireland is among the key trends highlighted in the latest State of the Net. RedC puts smartphone ownership at 49% of Irish households last year - and predicts it will rise to 71% by the end of 2012. Meanwhile Google-commissioned research has found that a third of Irish smartphone owners have made purchases ...
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Social media has gained enormously in popularity among Irish marketing executives over the past year, according to a major new survey. A total of 70% of them now use Facebook for marketing, up from 61% in 2011, and 61% use Twitter compared with 43% last year. The survey also shows a major increase in their marketing presence on YouTube and LinkedIn. The ...
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Almost one in five (19.6%) of Irish marketing executives are spending the majority of their marketing budgets online, according to the 2012 Irish Digital Marketing Sentiment Survey, published by AMAS and the Marketing Institute of Ireland (MII). The online survey, which had 348 responses, was carried out by AMAS and the MII during April and May 2012. Among the other main findings ...
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The checkout process is critical to the success of any eCommerce site. Many visitors make it to the start of the process but then abandon their carts at various stages along the way. Cart abandonment rates have been steadily increasing in recent years, while conversion rates have been decreasing. Many eCommerce sites report a reasonable conversion rate of 2-3%, yet many ...
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Consumers in Dublin and in the west of Ireland are more likely to shop online than in other parts of the country, an analysis of eCommerce activity reveals. In 2011 half of Dubliners had bought something online within the previous 12 months, compared with 48% for the west, according to the analysis and infographic published by online consultancy AMAS in ...
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