Jo Rigby of OMG and IAB Ireland Chief Executive Suzanne McElligott Online shopping in Ireland is set to migrate from desktop to mobile in 2013, as smartphone and tablet use reach critical mass and consumers become more confident to shop by mobile. More consumers will research their purchasing decisions through their mobile devices and will be influenced by mobile marketing campaigns.  ...
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Social media has gained enormously in popularity among Irish marketing executives over the past year, according to a major new survey. A total of 70% of them now use Facebook for marketing, up from 61% in 2011, and 61% use Twitter compared with 43% last year. The survey also shows a major increase in their marketing presence on YouTube and LinkedIn. The ...
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The checkout process is critical to the success of any eCommerce site. Many visitors make it to the start of the process but then abandon their carts at various stages along the way. Cart abandonment rates have been steadily increasing in recent years, while conversion rates have been decreasing. Many eCommerce sites report a reasonable conversion rate of 2-3%, yet many ...
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Consumers in Dublin and in the west of Ireland are more likely to shop online than in other parts of the country, an analysis of eCommerce activity reveals. In 2011 half of Dubliners had bought something online within the previous 12 months, compared with 48% for the west, according to the analysis and infographic published by online consultancy AMAS in ...
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Ireland now has at least three-quarters of a million smartphone owners, and businesses need to make mobile a core component of their marketing strategies, according to the latest internet trends published in State of the Net. The quarterly bulletin, published by AMAS, shows that around five million mobile apps have been downloaded in Ireland. “It is increasingly likely that the first ...
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