Digital advertising in Ireland has come of age today with the publication of the first Interactive Advertising Bureau (IAB) Ireland and PricewaterhouseCoopers (PwC) adspend study.
The headline numbers – that digital had a 10% share of the advertising market and that digital spend was close on €100 million in 2009 – confirm anecdotal evidence of a significant shift in advertising spend ...
Read More...
Digital advertising reaches critical mass in Ireland
27 July 2010
Dublin Web Summit buzzing with ideas
25 June 2010
There wasn’t one big idea… there were scores of nuggets over the course of the evening. People who had been there and done that in online business passed on their insights in an atmosphere that was both relaxed and taut with energy.
The second Dublin Web Summit put over a dozen internet businessmen (yes, they were all men) in front of ...
Read More...
We’re hiring: AMAS seeks Online Marketing Executive
8 June 2010
AMAS has a vacancy for an Online Marketing Executive with the experience, insights and commitment to develop and help implement online marketing strategies for clients.
Candidates should have:
A minimum of two years’ experience in an online marketing role
Experience of devising and implementing online marketing campaigns using a blend of different channels and tools
Specific experience in Search Engine Optimisation (SEO) and ...
Read More...
Email marketing thrives despite hype about social media
28 May 2010
Email marketing is withstanding the hype about social media campaigns on sites like Facebook and continues to deliver sales and other hard benefits to businesses.
That was one of the themes from yesterday’s email marketing seminar organised by Experian which was addressed AMAS Managing Director Aileen O’Toole and two senior executives from Experian. Its CheetahMail division acts for brands such as ...
Read More...
Irish retailers establish eCommerce network
21 May 2010
A new eCommerce network has been established by Irish retailers to share knowledge and best practice.
Retail Excellence Ireland, the membership body representing close on 600 stores, launched the network at a seminar in Dublin supported by the Buy4Now Technology Group.
John Smith, head of eCommerce at Superquinn, Bob Curran of the Buy4Now Technology Group and AMAS Managing Director Aileen O’Toole addressed ...
Read More...