Irish companies serious about export markets need to revisit their internet strategies and pay particular attention to how they localise their websites and online marketing campaigns. Addressing Enterprise Ireland’s eMarketing workshop yesterday, AMAS Managing Director Aileen O’Toole said that some Irish exporters have a disjointed and ineffective internet presence that does not support their international ambitions. “There is a considerable body of ...
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In the past, people who bought Japanese VCRs were often puzzled by the unclear, strange and often hilarious use of language in the “Getting Started” manual. The instructions were no doubt crystal clear when the technical writer composed them in his native Japanese, but something got lost in the English translation. ‘Japanese VCR manual syndrome’ What became known as “Japanese VCR manual syndrome” ...
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Journalism in the Internet era is about collaborating with users and about expanding the channels, not hiding content behind paywalls. So said senior Guardian executive Meg Pickard in an address today to Internet World in London. The Guardian's digital strategy differs sharply from other traditional media organisations in Ireland and elsewhere, led by Rupert Murdoch's decision to start charging for online access ...
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What have "coterminosity", "lowlights" and "wicked issues" got in common? They are all on the 2010 banned words list issued by Britain's Local Government Association (LGA). The LGA, which describes itself as a voluntary lobbying organisation that acts as the voice of the local government sector, says its list consists of "words that shouldn't be used by the public sector to ...
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Next time you’re thinking of taking a pot shot at someone in your blog, through Facebook or through an online forum, think twice about what you write. Bloggers, website owners and indeed anybody who publishes content online need to be aware of Ireland’s new defamation law, which came into force this month. A conference on the Defamation Act 2009, organised by Hayes ...
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