This article by AMAS Managing Director Aileen O'Toole appeared in the Sunday Business Post on 5 December 2010
If Irish businesses want to win more online sales this Christmas, they need to click with consumers, writes Aileen O’Toole
Irish online consumers are savvy, networked and focused on value and service. For them, the internet is the retail universe. It is where ...
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One click is all it takes
6 December 2010
10 years of the Irish internet
26 November 2010
From eCommerce to mobile internet, how has the online landscape changed over the past decade? The IE Domain Registry (IEDR) marked its 10th anniversary with the publication of the “Domain Name Industry Report 2010”. This chapter of the report by Aileen O’Toole, Managing Director of AMAS, looks at the online trends during that time.
What a difference a decade makes. In ...
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10 internet tips to drive export sales
22 October 2010
Irish companies serious about export markets need to revisit their internet strategies and pay particular attention to how they localise their websites and online marketing campaigns.
Addressing Enterprise Ireland’s eMarketing workshop yesterday, AMAS Managing Director Aileen O’Toole said that some Irish exporters have a disjointed and ineffective internet presence that does not support their international ambitions.
“There is a considerable body of ...
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Google launches Street View of Ireland
1 October 2010
Google has launched Street View for Ireland. The service on Google Maps gives users the option of exploring places in Ireland at street level and taking in panoramic views. It was officially launched at Google's Dublin HQ yesterday by Tourism Minister Mary Hanafin and is now live.
John Herlihy, Vice President of Global Ad Operations and head of Google in Ireland, ...
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Manage TripAdvisor and online reputation, says tourism study
16 September 2010
Irish tourism businesses need to take steps to manage their online reputations on sites such as TripAvisor, a major report on distribution channels for Irish tourism recommends.
Commissioned by the Irish Tourist Industry Confederation (ITIC), and launched today by Tourism Minister Mary Hanafin TD, the study looks at the internet’s impact on travel and the implications for the Irish tourist industry. ...
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