AMAS client Tipperary Crystal’s new eCommerce site has gone live and has recorded a 25% increase in online sales in the post-launch period. Through Tipperarycrystal.com, customers in Ireland and overseas markets can buy giftware from contemporary designers and style icons.
Tipperary Crystal has built its brand on continuously innovating and promoting the talents of the best in Irish design.
Through its association with leading designers and personalities, such as Louise Kennedy, Rachel Allen and Patrick Guilbaud, the company has grown its market share in Ireland and is focused on growth in overseas markets.
Artist Graham Knuttel’s new collection for Tipperary Crystal is proving to be a big draw, online and offline. Through social media sites like Facebook, Twitter and YouTube, Tipperary Crystal is not only creating a buzz but building its brand internationally.
Read the Tipperary Crystal case study
