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Digital advertising reaches critical mass in Ireland

27 July 2010

Digital advertising in Ireland comes of age with publication of first IAB Ireland / PwC adspend study
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Posted in Aileen O'Toole, Digital marketing, News

How content paid in ‘best job in world’ campaign

29 April 2010

Focus on the content, not the traffic. That was one of the key messages from Jane Nicholson in her presentation at Internet World 2010. Nicholson helped run the phenomenally successful [...]
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Posted in Digital marketing, News, Social media

Online ads overtake TV in UK

2 October 2009

Online advertising in UK overtakes TV expenditure for the first time, according to the Internet Advertising Bureau and PricewaterhouseCoopers.
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Posted in Digital marketing, Internet trends, News, Research, Traditional media

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