Getting value from the Internet is the main theme of the Spring 2010 edition of State of the Net.
Interest among Irish businesses in the Internet has never been greater – as a new sales channel, as a way to cut costs or improve customer service or simply as a highly effective marketing and communications platform.
But many internet projects fail to deliver value because there isn’t clarity around what type of online presence – website(s), other channels, campaigns – supports the business’s commercial or other goals.
Companies often commission projects without a strategic context or pinning down the project requirements in the kind of detail required by a web developer or an online marketer or both.
Issue 16 of State of the Net also covers trends in:
- Catch-up TV
- Digital advertising
- Young people’s main uses of the Internet
- eCommerce
- Business use of smartphones
- eGovernment
Read the latest issue of State of the Net.
