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	<title>Internet strategy - AMAS home &#187; Traditional media</title>
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	<link>http://amas.ie</link>
	<description>Internet strategy, online strategy, content, marketing, online consultancy and research</description>
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	    	    	<item>
		<title>Paid content? No thanks, say Irish internet users</title>
		<link>http://amas.ie/blog/paid-content-no-thanks-say-irish-internet-users/</link>
	
		<pubDate>Thu, 09 Sep 2010 08:32:59 +0000</pubDate>
		

		<guid isPermaLink="false">http://amas.ie/?p=3981</guid>

		<description><![CDATA[

An overwhelming majority of Irish internet users will not pay for online content and are increasingly choosing to access free content from both traditional and new publishers, according to new research published in the State of the Net quarterly bulletin.

As some traditional publishers seek to put content behind “paywalls” in an attempt to stem the losses from their online operations, ...]]></description>

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		<title>How Best Job in the World sold Queensland</title>
		<link>http://amas.ie/blog/how-best-job-in-the-world/</link>
	
		<pubDate>Fri, 07 May 2010 16:49:42 +0000</pubDate>
		

		<guid isPermaLink="false">http://www.amas.ie/blog/?p=717</guid>

		<description><![CDATA[One year on, the "Best Job in the World" social media marketing campaign is still making the news and promoting Queensland.

A TV series arising from it is about to go on air and the team behind it is working on another major campaign.

The campaign has transformed the Queensland tourism industry and set a new benchmark for viral marketing campaigns using ...]]></description>

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        	<item>
		<title>Journalism in the Internet era</title>
		<link>http://amas.ie/blog/journalism-in-the-internet-era/</link>
	
		<pubDate>Wed, 28 Apr 2010 12:07:21 +0000</pubDate>
		

		<guid isPermaLink="false">http://www.amas.ie/blog/?p=669</guid>

		<description><![CDATA[Journalism in the Internet era is about collaborating with users and about expanding the channels, not hiding content behind paywalls.

So said senior Guardian executive Meg Pickard in an address today to Internet World in London.





The Guardian's digital strategy differs sharply from other traditional media organisations in Ireland and elsewhere, led by Rupert Murdoch's decision to start charging for online access ...]]></description>

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		<title>Independent introduces paywall for regional titles</title>
		<link>http://amas.ie/blog/independent-introduces-paywall-for-regional-titles/</link>
	
		<pubDate>Fri, 26 Mar 2010 11:07:09 +0000</pubDate>
		

		<guid isPermaLink="false">http://www.amas.ie/blog/?p=609</guid>

		<description><![CDATA[Independent News and Media has taken a commercial gamble by introducing a paywall to access content on the websites of its regional titles.
 

From this week, online readers of the websites of Independent titles around the country – from the Kerryman to the Fingal Independent – are being told about the changes.  In each case, a letter was posted ...]]></description>

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		<title>Irish Times denies return of paywall</title>
		<link>http://amas.ie/blog/irish-times-denies-return-of-paywall/</link>
	
		<pubDate>Fri, 19 Mar 2010 11:46:11 +0000</pubDate>
		

		<guid isPermaLink="false">http://www.amas.ie/blog/?p=586</guid>

		<description><![CDATA[The Irish Times is denying that it’s erecting a paywall around its newspaper content on IrishTimes.com.  On foot of a blog post that we published last week in advance of the launch of the ePaper version.


 The Irish Times says:

For the purpose of clarity please note that we are not erecting a paywall around newspaper content.  The content ...]]></description>

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        	<item>
		<title>Changing times at IrishTimes.com</title>
		<link>http://amas.ie/blog/changing-times-at-irishtimescom/</link>
	
		<pubDate>Fri, 12 Mar 2010 17:22:20 +0000</pubDate>
		

		<guid isPermaLink="false">http://www.amas.ie/blog/?p=571</guid>

		<description><![CDATA[The Irish Times is about to erect a paywall around its newspaper content and in the process may make it more difficult (or even impossible) for online readers to access free newspaper content.  This development comes less than two years after the newspaper dropped the previous subscription paywall and gave free access to its newspaper content.



From next Thursday, visitors ...]]></description>

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		<title>What makes Google, Facebook and Daft tick</title>
		<link>http://amas.ie/blog/digital-landscape-conference/</link>
	
		<pubDate>Wed, 03 Mar 2010 16:31:13 +0000</pubDate>
		

		<guid isPermaLink="false">http://www.amas.ie/blog/?p=551</guid>

		<description><![CDATA[Google has only developed 3% to 4% of the potential of Internet search.  Daft.ie staff are incentivised with real time bonuses.  Facebook hires job candidates who have done their homework and have the guts to challenge some of its thinking. Jolt is investing in community managers to manage the conversations and online interactions about its games.

These, and other, ...]]></description>

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		<title>Journalists write news based only on Facebook and Twitter</title>
		<link>http://amas.ie/blog/journalists-write-news-based-only-on-facebook-and-twitter/</link>
	
		<pubDate>Mon, 25 Jan 2010 11:39:23 +0000</pubDate>
		

		<guid isPermaLink="false">http://www.amas.ie/blog/?p=487</guid>

		<description><![CDATA["Huis Clos sur le Net" (literally: "In camera", or "Behind closed doors on the Net") is an intriguing experiment in which five journalists will be locked away in an isolated French cottage with Twitter and Facebook messages as their only sources of news.

The five-day "Big Brother" style experiment begins on 1 February. The reporters - from radio stations in France, ...]]></description>

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		<title>Be aware of online defamation</title>
		<link>http://amas.ie/blog/conference-discusses-online-defamation/</link>
	
		<pubDate>Fri, 22 Jan 2010 17:48:13 +0000</pubDate>
		

		<guid isPermaLink="false">http://www.amas.ie/blog/?p=481</guid>

		<description><![CDATA[Next time you’re thinking of taking a pot shot at someone in your blog, through Facebook or through an online forum, think twice about what you write.

Bloggers, website owners and indeed anybody who publishes content online need to be aware of Ireland’s new defamation law, which came into force this month.



A conference on the Defamation Act 2009, organised by Hayes ...]]></description>

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		<title>Businesses should monitor online reputation</title>
		<link>http://amas.ie/blog/businesses-should-monitor-online-reputation/</link>
	
		<pubDate>Mon, 05 Oct 2009 18:26:10 +0000</pubDate>
		

		<guid isPermaLink="false">http://www.amas.ie/blog/?p=393</guid>

		<description><![CDATA[It is often more difficult for companies to correct factual inaccuracies published online than in traditional media, according to AMAS Managing Director Aileen O’Toole.



Quoted in a feature in the business section of The Sunday Times, she said online reputation management is“a hugely challenging issue and one that the biggest brands in the world are struggling to cope with.”

While traditional media ...]]></description>

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