Back to contents of State of the Net issue 17
AMAS’s website has been relaunched with new features and functionality developed on the world’s favourite online publishing platform. The site integrates and showcases the most popular AMAS content -- the online versions of State of the Net and our blog which offers ...
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9. Get research alerts on new AMAS website
25 May 2010
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issue 17
Posted in State of the Net
6. Online telephony
25 May 2010
Back to contents of State of the Net issue 17
Cost control is the mantra for many businesses. Yet it is larger businesses, rather than SMEs which are achieving significant cost savings on their telecommunications bills. They are signing up to Voice over IP (VoIP) services in greater numbers. Some 50% of corporates were using ...
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online telephony
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Online trends
Irish businesses need social media strategies
25 May 2010
With a growing number of Irish businesses using social media, the need to develop strategies for which channels to use and how has become critical, according to the latest issue of the State of the Net quarterly bulletin.
In Ireland the user base of Twitter has reached a critical mass, Facebook's active user base has quadrupled to 1.6 million people in ...
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internet use,
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Social media
Posted in Internet trends, Online trends, State of the Net
6. Broadband
13 May 2010
Back to contents of State of the Net issue 13
Broadband growth rates are tapering off, with the exception of mobile broadband which grew by 15%, compared with a more modest 4% growth in other broadband. The grand total stands at 1.2 million subscriptions across all platforms. The quadrupling of adoption levels over a three-year period has impacted positively on ...
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Online trends
5. Digital advertising
13 May 2010
Back to contents of State of the Net issue 13
Online advertising – covering everything from banner campaigns, to Google AdWords to video – is bucking the trend in advertising markets worldwide. Advertisers are slashing their budgets across traditional media channels but more are taking to online advertising, because of low budget requirements and its proven accountability. In Ireland , ...
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issue 13
Posted in State of the Net
1. Use the Internet to fight the downturn
13 May 2010
Back to contents of State of the Net issue 13
It is a scary world out there, with decision-making dogged by uncertainty and doubt. Even veterans of previous recessions say this one is deeper and doesn’t have a rule book. But there is a chink of light that offers real business benefits – this is the first recession since the Internet ...
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4. Internet use
11 May 2010
Back to contents of State of the Net issue 14
Age is no longer the barrier it used to be, or was perceived to be, to using the Internet. The notion that the Internet is only relevant to younger people is dispelled by the latest data from the Central Statistics Office.
True, those between 16 and 34 show the highest Internet use ...
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issue 14
Posted in Internet trends,
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Online trends
3. Personas
11 May 2010
Back to contents of State of the Net issue 14
Fascinating insights into how Irish people use and perceive technology emerge from consumer research commissioned by ComReg. The study provides a profile of Irish technology usage. It segments Irish people into four groups and creates personas for them.
From the sample, the largest number – 41% – are deemed to be “tech ...
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2. Broadband
11 May 2010
Back to contents of State of the Net issue 14
Ireland continues to be shy of the EU average for broadband penetration, following a few years of intensive growth when the gap narrowed considerably. Newly released EU stats show that the broadband rate per capita in Ireland stood at 20.2% in January 2009, compared with the EU27 average of 22.9%.
Mapped against ...
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issue 14
Posted in Internet trends,
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Online trends
LinkedIn introduces 'Follow Company' feature
30 April 2010
LinkedIn has just rolled out a new "Follow Company" feature that lets its members keep track of key developments at companies in which they are interested.
On the surface it's a small change, but the feature could have major implications for LinkedIn's individual users and companies.
Nearly a million companies already have their company profiles on the professional networking site, and as ...
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LinkedIn
Posted in Digital marketing, News, Social media, State of the Net
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