Digital advertising in Ireland has come of age today with the publication of the first Interactive Advertising Bureau (IAB) Ireland and PricewaterhouseCoopers (PwC) adspend study. The headline numbers – that digital had a 10% share of the advertising market and that digital spend was close on €100 million in 2009 – confirm anecdotal evidence of a significant shift in advertising spend ...
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There wasn’t one big idea… there were scores of nuggets over the course of the evening. People who had been there and done that in online business passed on their insights in an atmosphere that was both relaxed and taut with energy. The second Dublin Web Summit put over a dozen internet businessmen (yes, they were all men) in front of ...
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AMAS has a vacancy for an Online Marketing Executive with the experience, insights and commitment to develop and help implement online marketing strategies for clients. Candidates should have: A minimum of two years’ experience in an online marketing role Experience of devising and implementing online marketing campaigns using a blend of different channels and tools Specific experience in Search Engine Optimisation (SEO) and ...
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Email marketing is withstanding the hype about social media campaigns on sites like Facebook and continues to deliver sales and other hard benefits to businesses. That was one of the themes from yesterday’s email marketing seminar organised by Experian which was addressed AMAS Managing Director Aileen O’Toole and two senior executives from Experian. Its CheetahMail division acts for brands such as ...
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A new eCommerce network has been established by Irish retailers to share knowledge and best practice. Retail Excellence Ireland, the membership body representing close on 600 stores, launched the network at a seminar in Dublin supported by the Buy4Now Technology Group. John Smith, head of eCommerce at Superquinn, Bob Curran of the Buy4Now Technology Group and AMAS Managing Director Aileen O’Toole addressed ...
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One year on, the "Best Job in the World" social media marketing campaign is still making the news and promoting Queensland. A TV series arising from it is about to go on air and the team behind it is working on another major campaign. The campaign has transformed the Queensland tourism industry and set a new benchmark for viral marketing campaigns using ...
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LinkedIn has just rolled out a new "Follow Company" feature that lets its members keep track of key developments at companies in which they are interested. On the surface it's a small change, but the feature could have major implications for LinkedIn's individual users and companies. Nearly a million companies already have their company profiles on the professional networking site, and as ...
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Focus on the content, not the traffic. That was one of the key messages from Jane Nicholson in her presentation at Internet World 2010. Nicholson helped run the phenomenally successful “The Best Job in the World” campaign for Tourism Queensland. The figures speak for themselves - estimated publicity value of AUS$400 million, including a BBC programme about the campaign and a ...
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After the warm-up man Dan Boyle's famous tweet on the Willie O'Dea affair, the Irish twittersphere went ballistic again this afternoon with news of Senator Boyle's Green Party colleague Trevor Sargent's statement, which is due later today. Staff in AMAS have been using Twitter for several years now, but even we weren't prepared for the sheer scale of #trevorgate. As we ...
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Digital advertising spend is set to grow on foot of the relaunch of the Interactive Advertising Bureau Ireland (IAB Ireland) and the appointment of Suzanne McElligott as its CEO. The industry body’s first significant initiative is to commission PriceWaterhouseCoopers (PwC) to measure digital advertising spending in Ireland and this landmark research will be published later in the year. Similar research ...
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