AMAS has launched a Social Media Means Business programme designed to empower company management and staff to launch and manage these powerful new channels.
Social media sites such as Facebook, LinkedIn and Twitter are an increasingly important part of the B2C and B2B communications mix. In some cases, they have a broader reach than traditional media channels.
But there are challenges – ...
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Social Media Means Business – new AMAS programme
24 August 2010
Tags:
Facebook,
SEO,
Social media,
social networking,
twitter
Posted in AMAS, Aileen O'Toole, Fiachra Ó Marcaigh, Social media, Strategy
Lousy usability design tricks named and shamed
17 August 2010
They are the websites that make you go "Grrrrrrrrrrrrrrrrrrrrrrrrrrr!" - the ones that try to fool or confuse you for their benefit. They use black-hat, anti-usability tricks to try to cod users.
Typical tricks are adding unwanted travel insurance, hiding the unsubscribe link, or spamming everyone in your email contacts to join you in some crummy social network.
Now UK user experience ...
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Tags:
racket,
scam,
trick,
Universal Design,
usability,
user experience,
user-centred design
Posted in AMAS, Fiachra Ó Marcaigh, News, Usability and Accessibility
Dublin Web Summit buzzing with ideas
25 June 2010
There wasn’t one big idea… there were scores of nuggets over the course of the evening. People who had been there and done that in online business passed on their insights in an atmosphere that was both relaxed and taut with energy.
The second Dublin Web Summit put over a dozen internet businessmen (yes, they were all men) in front of ...
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Tags:
Posted in AMAS, Digital marketing, Fiachra Ó Marcaigh, Internet trends, News, Online trends
'Holiday homes tax' website raises millions - efficiently
4 June 2010
Universal design informs high-usability, accessible eGovernment service
Can you build an eGovernment website in about four months to collect millions of euros from the public? Yes you can, and you can make it highly usable and accessible at the same time... and bilingual too.
That was the message from Claire Gilligan, Assistant Director of the Local Government Computer Services Board (LGCSB), at ...
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Tags:
accessibility,
eGovernment,
Universal Design,
usability
Posted in Fiachra Ó Marcaigh, Usability and Accessibility, eGovernment
Active citizenship recurring theme in communicating science
14 May 2010
We live in a technological age. So much so that scientific literacy is fundamental to being a full and active citizen in modern Ireland.
It is therefore not a luxury but a fundamental right and responsibility to have an understanding of science, technology, engineering and maths (STEM). This theme recurred many times during the Communicating STEM conference at Armagh Planetarium.
Organised by ...
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Tags:
DSE,
presentation,
science communication,
stem
Posted in Fiachra Ó Marcaigh, News
Businesses get ready for mobile Internet
22 October 2009
From special offer mobile coupons to health or safety alerts, the mobile Internet will bring digital advertising into a different league. For digital content, customer service, education and all sorts of other applications, widely used mobile internet changes the game.
The message for business? Start planning now for mobile Internet.
This is the conclusion of an article in the November 2009 ...
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Tags:
AMAS,
eGovernment,
mobile broadband
Posted in AMAS, Digital marketing, Fiachra Ó Marcaigh, Internet trends, Research, State of the Net
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