Digital advertising in Ireland has come of age today with the publication of the first Interactive Advertising Bureau (IAB) Ireland and PricewaterhouseCoopers (PwC) adspend study. The headline numbers – that digital had a 10% share of the advertising market and that digital spend was close on €100 million in 2009 – confirm anecdotal evidence of a significant shift in advertising spend ...
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Email marketing is withstanding the hype about social media campaigns on sites like Facebook and continues to deliver sales and other hard benefits to businesses. That was one of the themes from yesterday’s email marketing seminar organised by Experian which was addressed AMAS Managing Director Aileen O’Toole and two senior executives from Experian. Its CheetahMail division acts for brands such as ...
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A new eCommerce network has been established by Irish retailers to share knowledge and best practice. Retail Excellence Ireland, the membership body representing close on 600 stores, launched the network at a seminar in Dublin supported by the Buy4Now Technology Group. John Smith, head of eCommerce at Superquinn, Bob Curran of the Buy4Now Technology Group and AMAS Managing Director Aileen O’Toole addressed ...
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Aileen O'Toole, Managing Director of AMAS and founder of the Ideas Campaign, has welcomed the launch of Your Country Your Call, the campaign under the patronage of President Mary McAleese which is designed to reward transformational proposals for Irish economic prosperity. Your Country Your Call shares many similar ideals to the Ideas Campaign, the grassroots citizens' initiative launched by Aileen O'Toole ...
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Digital advertising spend is set to grow on foot of the relaunch of the Interactive Advertising Bureau Ireland (IAB Ireland) and the appointment of Suzanne McElligott as its CEO. The industry body’s first significant initiative is to commission PriceWaterhouseCoopers (PwC) to measure digital advertising spending in Ireland and this landmark research will be published later in the year. Similar research ...
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AMAS Director Fiachra Ó Marcaigh is presenting at DEFUSE (Design For Use), part of Design Week 2009. DEFUSE features 13 presentations in the Ignite format (20 slides, each displayed for 15 seconds) on interaction design and related topics. DEFUSE is organised by the Interaction Design Association Dublin, which is marking its first anniversary. The Dublin branch of the international association for interaction ...
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AMAS Managing Director Aileen O'Toole addressed the Enterprise Ireland eMarketing conference this week. Her presentation covered areas including B2B marketing, online trends, social media, eMarketing and more. Feel free to reuse the graphs in this presentation but please be sure to credit AMAS. If you plan to reuse them online, please link back to www.amas.ie. The State of the Net October 2009View ...
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It is often more difficult for companies to correct factual inaccuracies published online than in traditional media, according to AMAS Managing Director Aileen O’Toole. Quoted in a feature in the business section of The Sunday Times, she said online reputation management is“a hugely challenging issue and one that the biggest brands in the world are struggling to cope with.” While traditional media ...
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Online marketing and communications are very important in the business development cycle of legal, accounting and other professional services firms, according to AMAS Managing Director Aileen O’Toole. Addressing the Irish chapter of the Professional Marketing Forum, she also said that the Internet is having a significant impact on corporate and individual reputations. The Professional Marketing Forum is a 5,000-strong network of marketing ...
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The Ideas Campaign welcomed the response by the Government about implementing ideas generated through the Ideas Campaign. The campaign’s founder Aileen O’Toole, Managing Director of AMAS, said it is encouraging that the Government has responded so positively and so comprehensively to the ideas submitted by Irish citizens. She added that the decision to immediately action 17 specific ideas in the campaign ...
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