From special offer mobile coupons to health or safety alerts, the mobile Internet will bring digital advertising into a different league. For digital content, customer service, education and all sorts of other applications, widely used mobile internet changes the game.
The message for business? Start planning now for mobile Internet.
This is the conclusion of an article in the November 2009 edition of Business Plus magazine by AMAS director Fiachra Ó Marcaigh.
Using many of the insights from State of the Net issue 14 the article also notes:
- Some 2.2 million people in Ireland use the Internet
- More than one million Irish households have a home computer, 915,000 of which have internet connections
- About 1.2 million Irish people have bought something online
- Almost 694,000 have bought travel or accommodation online, the biggest single category for online shopping
However, the key topic in the article, as in this edition of State of the Net, is the rise and rise of mobile Internet.
